Seth Hatfield

Art Director — Boston

I’m also a fledgling brew master, baseball enthusiast and keytar fancier (but you’re probably here to see my work).

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Standouts in social

MasterCard

We helped revamp several of MasterCards' online properties, positioning them to become big players in travel and big data.

Keurig/GMCR

Green Mountain Coffee Roasters' effort to make Keurig a national brand involved creating social shares and driving up online sales. We built them an app that does both.

Dunkin' Donuts

When Dunkin' Donuts partnered with Boston area sports teams and added several LTO menu items to celebrate Oreo's 100th anniversary, we built online games and social apps to tie into traditional campaigns.

Find Your Flavor Quiz

We created a Facebook app that picks flavors for you based on your personality. In the first week over 6,000 people interacted with the app. After 6 months the app has been tracked to over 4 million in sales.

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JET. SET. TRAVEL.

We turned MC cardholders into jet setters, trek setters and sail setters — all with the help of MasterCard concierge. Throughout the planning and booking process, users benefit from personalized itinerary suggestions, group-planning capabilities, and email share. Geo-targeted mobile push notifications let MC concierge provide relevant activity and restaurant suggestions during travel — and can even help travelers score dinner reservations and tee times. Upon return, users enjoy VIP access to travel alerts, rewards points aggregators, and exclusive content to help ensure the travel experience from MasterCard is a must-have.

Dunkin' runs on social

For Dunkin', we created several integrated campaigns that align their brand with strategic partners and served as vehicles to promote LTO products. These campaigns tied together online, print, social, OOH and POS elements that helped build DD's social fanbase rapidly from a few hundred thousand in 2006 to over 12 million today.

Kaleidoscope

The MC Business Insights kaleidoscope is about examining the continually shifting patterns affecting small businesses worldwide — the changing consumer, a widening breadth of competition, new technologies — and how those variables intertwine and affect one another. Rather than just uploading a report, we built a custom tactical tool that merchants, media, and industry analysts can interact with and own in order to access and share the data that’s valuable to them from the study.

Hot or Not on ice.

To advertise the NHL's official mobile and tablet app, we created animated, mobile and rich media expandable banners to run on NHL.com, ESPN.com and other sports websites. HIGHLIGHT OF THE WEEK is a simple "hot-or-not" premise that lets fans vote on their favorite recent highlight while promoting the features of the app.

Financial Literacy

To promote financial literacy month, we ask fans and followers to nominate their money mentor by posting on Facebook or Twitter the great advice they’ve been given with the #moneymentor. The top quotes are aggregated and live on Pinterest and Facebook. We simultaneously let fans and followers know how Citizens can continue to help them in these money matters.

The Code Standard

Our social/email campaign for the NFPA positioned their product as an indespensible virtual tool that is the "Gold Standard" in its industry. This new standard becomes something for professionals to aspire to and, by definition, sets up the NFPA as not only a leader but an entity that helps its members reach that standard and succeed.

Bank It In

To promote their official sponsorship of the Milwaukee Bucks, BMO Harris needed a strong co-branding campaign to ingratiate them with the local fanbase and community. presence in stadium and the surrounding Milwaukee neighborhood.

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Bio.

Seth got his start designing websites for several financial services clients in the nascent years of the internet. Since then he has worked for several Boston advertising agencies, creating interactive experiences for a number of international companies. In his work, Seth always strives to find the sweet spot where the creative offers something new and dynamic while at the same time remaining true to the brand and client objectives. He joined the creative team at Studiocom/VML two years ago while obtaining his MS in advertising and has since played a key role in several successful campaigns. Many of Seth’s off-hour activities feed his zeal for design, including moonlighting in local bands, creative writing, skiing and sailing.

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Any Questions?

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