Seth Hatfield

Creative Director/Art Director

Standouts in social

Find Your Flavor Quiz

We created a Facebook app that picks flavors for you based on your personality. In the first week over 6,000 people interacted with the app. After 6 months the app has been tracked to over 4 million in sales.

JET. SET. TRAVEL.

We turned MC cardholders into jet setters, trek setters and sail setters — all with the help of MasterCard concierge. Throughout the planning and booking process, users benefit from personalized itinerary suggestions, group-planning capabilities, and email share. Geo-targeted mobile push notifications let MC concierge provide relevant activity and restaurant suggestions during travel — and can even help travelers score dinner reservations and tee times. Upon return, users enjoy VIP access to travel alerts, rewards points aggregators, and exclusive content to help ensure the travel experience from MasterCard is a must-have.

Dunkin' runs on social

For Dunkin', we created several integrated campaigns that align their brand with strategic partners and served as vehicles to promote LTO products. These campaigns tied together online, print, social, OOH and POS elements that helped build DD's social fanbase rapidly from a few hundred thousand in 2006 to over 12 million today.

Kaleidoscope

The MC Business Insights kaleidoscope is about examining the continually shifting patterns affecting small businesses worldwide — the changing consumer, a widening breadth of competition, new technologies — and how those variables intertwine and affect one another. Rather than just uploading a report, we built a custom tactical tool that merchants, media, and industry analysts can interact with and own in order to access and share the data that’s valuable to them from the study.

Hot or Not on ice.

To advertise the NHL's official mobile and tablet app, we created animated, mobile and rich media expandable banners to run on NHL.com, ESPN.com and other sports websites. HIGHLIGHT OF THE WEEK is a simple "hot-or-not" premise that lets fans vote on their favorite recent highlight while promoting the features of the app.

Financial Literacy

To promote financial literacy month, we ask fans and followers to nominate their money mentor by posting on Facebook or Twitter the great advice they’ve been given with the #moneymentor. The top quotes are aggregated and live on Pinterest and Facebook. We simultaneously let fans and followers know how Citizens can continue to help them in these money matters.

The Code Standard

Our social/email campaign for the NFPA positioned their product as an indespensible virtual tool that is the "Gold Standard" in its industry. This new standard becomes something for professionals to aspire to and, by definition, sets up the NFPA as not only a leader but an entity that helps its members reach that standard and succeed.

Bank It In

To promote their official sponsorship of the Milwaukee Bucks, BMO Harris needed a strong co-branding campaign to ingratiate them with the local fanbase and community. presence in stadium and the surrounding Milwaukee neighborhood.

Bio.

Seth is a creative director with 10+ years of experience in the B2B tech and consumer space. After starting out as a designer at smaller agencies in the Boston area, Seth landed a job with WPP agency VML, art directing digital experiences in the early days of social media. In the past few years he has shifted to focus on building brands through technology adoption—identifying areas of need for clients, then building multimedia presentations that win with forward thinking creative campaigns. In 2019 Seth started his latest endeavor as an adjunct professor to pass on what he’s learned in the industry to the next generation of creative minds.