The Mission
Get people talking about Glidden with ground-breaking content.
The Strategy
Crash the existing #watchingpaintdry conversation and turn it on its head by transforming a mundane activity into a must-watch live-streaming event.
The Results
- 9.7MM total impressions
- 20,000 Periscope hearts
- 3,600+ promotion entries
- 2,500+ live Periscope viewers
- Nearly 2,000 new Twitter followers
- OMMA Award Winner
- Hatch Innovation Award